Centric Brands: Dockers

Role: Digital Designer, Digital Commerce and Brand Storyteller
About: Centric Brands is a leading global lifestyle brand collective that designs, sources, markets, and sells apparel, accessories, beauty, and entertainment products for children, men, and women.

Dockers is an American heritage menswear brand founded in 1986 by Levi Strauss & Co. It was acquired by Authentic Brands Group and is transforming it's former style into an effortless and versatile aesthetic, infusing performance-driven textile innovations into sustainably made everyday classics.

Email Campaigns

Deliverables: Email campaigns in accordance with brand and marketing calendars, ensuring best-in-class mobile optimization. Utilized AI generation models in Figma Weave for on-model lifestyle, PDP, and laydown imagery.

E-commerce Design

Deliverables: Shopify PDP, Home Page

Meta Paid Ads

Deliverables: Stories, Feed, Carousel Images