Brother USA
Role: UI/UX DesignerProject Description: Brother promotes their printer and label maker product launches through vertically segmented microsites and landing pages. Traffic is driven from ad hoc and retargeting emails, social, display banners campaigns and Google Ads.Action: Created wireframes developed in Axure, visual design in Photoshop and page layout developed in the Sitecore CMSDeliverables: Visual design, responsive websites, and campaign-driven landing pages
Role: UI/UX DesignerProject Description: Brother has redefined their presence in the digital space. Within Brother's CXC and as a member of the UI/UX team, I have contributed to the redesign of Brother-usa.com through persona development and customer journey workshops.
Brother is a branded house of 9 business units. The Home Appliance Division is the ongoing partner and provider of sewing machines for Bravo’s reality television series Project Runway. This Brother-usa.com redesign project is built on the Sitecore CMS platform with corresponding PIM integration.
Action: Persona Development & Customer Journey Mapping Workshops
Deliverables: Persona and BU-specific Customer Journey MapsClose-up of Persona and Customer Journey Map
Usertesting.com: E-commerce Website Redesign Proposal
Role: UI/UX Designer, PhotographerProject Description: Redesign of P-touch Embellish Ribbon and Tape Printer landing, PDP, DIY detail pages and Amazon A+ content
Action: Created wireframes developed in Sketch, visual design in Photoshop and page layout developed in Sitecore CMS
Additional Deliverables: Photographed P-touch Embellish product and use cases of DIY projects for P-touch Embellish
Close-up of P-touch Embellish Page Designs
P-touch Embellish Amazon A+ Content
P-touch Embellish Landing Page
P-touch Embellish PDP
P-touch Embellish DIY Page
Role: Visual DesignerDeliverables: Multiple design projects ranging from iconography, infographics, logos, banners, and social 
